Primark’s little denim dress is so ‘cute’ say smitten shoppers – and its less than £20

A little denim dress from Primark is causing quite a stir. And it will only set you back £17.

The popular budget store doesn’t have an online shop. It uses Instagram to update its 9.6 million followers on its latest must-have gear.

Recently the retailer shared a pic of a woman wearing a short denim dress and white sandals. The £17 garment is made with a minimum 50 per cent cotton from the Primark Sustainable Cotton Programme, reports the Liverpool Echo.

Read more: Shoppers to use their Tesco Clubcard vouchers or lose them

The aim is that by the year 2027 all of Primark’s clothes will be organic and recycled or sourced from the programme. Shoppers are praising the “cute” dress online.

One posted: “In love” followed by a string of fire and heart eye emojis. A second wrote: “Neeeeeeed this!”

Primark’s little denim dress causing a stir
(Image: James Beck/BristolLive)

A third person said: “I adore” with a fourth simply adding: “Wow”. One shopper tagged a friend and said: “This is cute”.

Another alerted their friend to the dress, with the reply being: “that’s soooo nice”. The denim dress is available to buy in Primark stores now.

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