CROMWELL – As the Travelers Championship becomes more and more popular, so too does the demand for its merchandise.
For many tournament-goers, the trip wouldn’t be complete without bringing home a souvenir featuring the Travelers Championship logo. To keep up with that demand, the tournament debut a new Fan Shop merchandise tent this year, located next to the practice range, near the crossover between the ninth and 10th holes.
The now far more spacious facility features several hundred different items, including many T shirts, caps and other items sporting the Travelers logo.
“With the growth of the tournament the last several years, the merchandise tent has been growing as well,” said Ron Scheyd, head golf pro for TPC River Highlands.
Now close to where many people enter the tournament grounds, “We feel like we’re positioned better from a traffic-flow standpoint,” he said.
Shirts and hats are the traditional top sellers, Scheyd said, and there are several racks of hats in various styles, as well as countless shirts from polos to T shirts throughout the facility. With the larger space, customers have plenty of room to browse for their favorite styles.
“Our bread and butter is our shirts and our hats,” Scheyd said, noting that they have about 15 different vendors represented in the Fan Shop, from graphic tees to golf shirts and outerwear.
With the persistent rain on Thursday and Friday, umbrellas and rain gear including ponchos have also proven very popular, especially during rain delays.
“We’re certainly a safe haven from the rain,” Scheyd noted.
But practicality aside, the main draw is to get something with the Travelers Championship logo on it, which most items have. Some avid golf fans go from tournament to tournament, picking up mementos of each one.
“This is the only place and time that you get a hold of that [Travelers] logo, at this event,” Scheyd said. “Everybody’s looking for some sort of souvenir.”
Clothing aside, there are plenty of other items to choose from, ranging from traditional golf balls with the Travelers logo (one of the more inexpensive items, at $3.50 each) to mugs, thermoses and other drinkware, to replicas on the pin flags used during the tournament with the Travelers logo. There’s also lapel pins and giant-sized golf balls designed specifically for autograph collectors, again, with the Travelers logo.
“That what people are looking for, the logo,” Scheyd said.
The entire setup, he noted, is temporary, with many fixtures that travel from event to event. The staff is a mix of traveling employees and local staffers. So for anyone looking for a Travelers souvenir, the time is now.
Paul Angilly can be reached at 860-973-1800, or email@example.com