A new initiative called Hearts for Hospices is aiming to raise money for local hospices and care providers across Gloucestershire by asking residents to donate money for support during the coronavirus crisis.
The initiative has been set up by Campfire Marketing, a Cheltenham-based professional creative agency, specialising in not for profit organisations.
A spokeswoman for Campfire Marketing said: “These organisations are doing a wonderful job, helping care for those living with life-limited illnesses and supporting their loved ones.
“But their income is at risk, because fundraising events are being cancelled and their shops are temporarily closed due to Covid-19.
“Our initiative, Hearts for Hospices, is raising funds to keep their vital work going.
“We are asking people of Gloucestershire and Somerset to send their love for the nurses, care specialists and the patients these hospices and care providers look after.
“They can do this by by tagging us @hearts.for.hospices and sending a heart through social media, either a selfie, art, or a heart they have made out of things around the house, donating through our donation page, and sharing the love by nominating others to do so.
“We are aiming to raise £10,000 for four local hospices and charities – St Peter’s Hospice, Longfield Community Hospice Care, Sue Ryder Leckhampton Court Hospice and Penny Brohn UK.”
Rachel Jones, head of fundraising and marketing at Longfield Community Hospice Care said:“It is great that communities and businesses like Campfire Marketing are rallying for local charities.
“The impact of Covid-19 on charity sector income is significant with the closure of charity shops, alongside many events, challenges and community fundraisers being cancelled.
“Charities are working hard to keep delivering essential services, care and support and now more than ever it is time to ask our communities to support appeals and fundraising initiatives.”.
To donate, visit bit.ly/34Yyg6c