FOREST Green Rovers is trying to revolutionise how football fans travel to matches.
The Nailsworth based club has teamed up with Bolt, a global vehicle hire company, to encourage and educate fans that they should walk to the stadium instead of hiring a private car to get to games.
This partnership also seeks to highlight how small sustainable substitutions – such as walking to a football stadium – can have a big benefit to the environment and to people’s health.
Bolt says it is committed to building a future in which cities have less congestion, less pollution, and more green spaces where people can easily move around in a safe and sustainable way.
The partnership – which is called FootBolt – will measure how football fan habits change throughout the season via a series of surveys and tracker activity.
Josh Ryan, country manager, UK Rides at Bolt said “Our partnership with Forest Green Rovers and the launch of FootBolt will allow us to not only learn from the sustainability expertise of the team at FGR, but also spread the message of the impact that making small lifestyle changes can have on the wider environment and health agendas.
“Seeing fans marching to the first home game was a step in the right direction – we can’t wait to see how habits evolve throughout the season.”
Two Stroud district councillors have also welcomed the scheme.
“This initiative supports our ambitions to improve physical activity of people in the Stroud district and work with partners to increase support for low carbon transport and a reduction in private car use,” said Cllr Chris Brine, chair of Stroud District Council Community Services and Licensing Committee.
“Community resilience and wellbeing and environment and climate change are two of our top three priorities in the Council Plan – our vision for the district to 2026.”
Cllr Natalie Bennett, Stroud District Councillor for Nailsworth said: “I am delighted that as part of this initiative Bolt has agreed to grant £10,000 to Nailsworth to use for projects that are chosen by the community to encourage active travel.”