ITV’s This Morning star Daisy Payne opens Pettifers Hotel

A hotel near Malmesbury has finally held an opening party, on the occasion of its one-year anniversary. 

No celebration was held when Pettifers in Crudwell opened last year, as a result of the pandemic. 

Frank Segrave-Daly and his wife Lynne have owned the hotel since 2007 but took back the reins and the running of the venue in May last year, renaming it Pettifers from the Best Western Mayfield House Hotel.

And Pettifers was officially opened with a retrospective ribbon cutting at a party on Wednesday evening (July 13).

ITV’s This Morning gardening presenter, Daisy Payne, did the honour of cutting the ribbon in front of regulars, villagers and suppliers to the independent hotel.

Wilts and Gloucestershire Standard: Daisy PayneDaisy Payne

Guests were treated to a glass of fizz and menu sample notes by head chef James Gilbert. 

There was also an afternoon tea for people to try some of the cakes and other sweet treats the kitchen team had prepared.

Daisy said: “It was a real pleasure to be asked to cut the ribbon and meet so many lovely people.”

“We finally had the chance to officially open,” said Frank. 

“It was great to meet daisy and show her around the hotel and its magnificent garden,” Lynne added.

Since 1668 the hotel building was owned by Royal veterinary apothecaries, Pettifers & Sons, who produced many trademarked potions including the sheep medicine – Santovin and Pettifers Green Oils still used in the Royal stables to this day.

The hotel has been given a complete refurbishment, with an open plan entrance, bar and bistro restaurant servicing 22 individual rooms and a large function room. 

An all new menu has been created by returning head chef James, who works alongside hotel manager Lottie Harris.

To book a table at Pettifers, or to reserve a room, call 01666 815060 or email:

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