Forest Green Rovers will be playing their opening game of the new season on Saturday at The Fully Charged New Lawn – after the ground’s new sponsor was revealed.
In June, the club announced it would award the naming rights for its stadium to an organisation working on environmental issues.
Fully Charged, a YouTube channel specialising in electric vehicles, was chosen after more than 100 groups put themselves forward.
The channel was founded in 2010 by former Red Dwarf actor and Scrapheap Challenge presenter Robert Llewellyn. It currently has 815,000 subscribers.
Forest Green Rovers chairman Dale Vince said: “We’re really looking forward to working with the Fully Charged team this season – like FGR they’re showing a global audience that there’s another way to live.
“Together we can spread the word about electric vehicles, clean energy and green football. The Fully Charged New Lawn has a great ring to it as well.”
Robert Llewellyn, founder and Presenter at Fully Charged, said: “It’s a real privilege, for what began as a humble YouTube channel, to be associated with a pioneering organisation like Forest Green Rovers.
“We love spreading the word about clean energy and electric vehicles and this will really help us get to a larger audience around the world.
“The way that Forest Green Rovers is revolutionising sport is so important, in that it encourages people and businesses to be more sustainable.”