A short guide to local website SEO & Internet marketing for Gloucestershire & Bristol including: video, citations, social media and Google / BING listings, which lays the groundwork for off-page SEO.
More than 40% of online searches now specify a location in the UK, over 90% searched online to find a local business and 80% of people now look up the location of a business on Google Maps. In other words a massive % of the search requests done on Google and BING include the name of a city, town, county or postcode (e.g. “website design, Bristol”, or “SEO services, Gloucestershire” etc ). This represents a massive opportunity for you to generate new enquiries and website visitors in your Town, City or County in the UK, if done correctly.
More than 80% of people click on organic (free) listings and Google Maps when they are looking for a local UK product or service. This is because Google’s local SEO contains reviews and these reviews, in turn, attract more prospects. Saying this local SEO marketing also boosts any local businesses national and organic search results, and also boosts your websites DA and PA (MOZ Domain authority and Page authority score) so in reality its a win win situation to concentrate on local SEO.
Google / BING Places / Plus Local pages dramatically improve your company’s visibility on mobile phones and tablets. If you are struggling to have your website ranked in the organic (free) section, Google Places/Plus Local is an opportunity to win valuable real estate, amongst fewer visible competitors, on a mobile screen.
Check out this short video by Maile Ohye @ WMT. In this video Maile advises on your startup or web business as if she had only 10 minutes as your SEO consultant. It basically tells businesses how to set up their on-site and off-site SEO, including local SEO, to gain the best results. Well worth 10 minutes of your time.
The bootm line is that Google and BLING Places, mixed with local social media posts, targeted keyword video publishing and citations marketing, help local businesses to compete with larger multi-national brands and paid directories in their own home town and even County. It’s a common-sense way to service customers who are located closest to your shop, offices or factory. Even if your business only promotes its products or services nationally, or even Internationally, and not within your local area, this corse of action is a must to gain website authority, branding and a sourse to boost your rank for orgianc searches for your services or product.
Example: If you have products or services that you want to be found by a local or national organic search, local SEO should be a key marketing investment for your business. The more high authority directories, Citations and websites you website is on (With NAP and backlink) the better exposure your website will have. See ‘MotorSpade’ on the left. This a simple one page site I designed and promoted for a Gloucestershire business. A basically new website with no reviews and no up-dates, but it’s there …
If you are too busy running your day-to-day life and business to worry about stuff like Google and BING Places, maximizing your social media and video outreach, don’t worry, we research, plan and execute a lead generation strategy that fulfil your business goals in all of our local UK SEO packages .
Local UK SEO FAQ
When we talk about Local SEO, we focus on location ranking signals. The ultimate goal of a local SEO campaign is to make sure your business appears in the so-called Google 3-Pack (right underneath the map) and is highly visible for local searches (e.g. “laptop repairs Bristol”).
SEO is a marathon, not a sprint. By creating new content and building new backlinks you keep growing your website’s authority and enjoy higher rankings in the process. Your competition is out there trying to get to the first page of Google. Those who already are there, do their best to keep the lucrative spot. It is the nature of the game. Nothing stops you from taking a break every now and then, but if you’re really serious about dominating the search results, you have to treat SEO as an on-going investment. Good thing is – you won’t regret it.
It varies depending on a number of factors. A) How new is the website? B) Where do you rank currently? C) How competitive are the target keywords? D) What’s your businesses competition locally and nationally? These questions make it important to have an SEO roadmap or plan. Typically clients see major increases in website traffic after the Citations and Social Media sites are setup, submitted and indexed. After this, and after a few posts have been submitted, businesses could see a major rank increase in a few weeks to 3 months, but it really does depends on the above points.
NAP equils: Name or business name, Address and Phone. Citations are links and pages mentioning your NAP details, and are one of the top 5 local ranking factors. We create and maintain listings on the best UK local Citations , directories including social media sites, niche directories and hyper-local directories for your town, city or County in the UK.
A local UK citation is any online mention of the business name, address, and phone number (NAP) for a local business, and can also include a reference or link to a designated page of the company’s website. Citations can occur on local UK business directories, on business websites and apps, and on social media platforms. Citations help Internet users to discover local UK businesses and will impact local search engine rankings.
Local citations significantly influence two scenarios relating to local businesses:
A) Local UK citations can positively impact search engine rankings. The number of citations a business accrues, the accuracy of the data they feature, and the quality of the platforms they exist on (Meaning high or low quality websites) all influence rankings. Search engines like Google amass data about each business. If what they encounter is accurate, the search engine trusts the validity of the data, which will inturn strengthen the business’ chance of ranking well.
B) Local citations can positively impact consumers. Accurate citations help people discover a local business, which can result in web, phone, and foot traffic, culminating in transactions.
01) Optimize Your Homepage.
02) Optimize Your Meta Tag Data.
03) Use Local Business, Organization, Product & Service Schema.
04) Claim Your Google My Business Page.
05) Update NAP for Citations on Your Website.
06) Add Your Business To Local UK Citations and Directories.
07) Setup Social Media accounts and post to gain Signals.
08) Set-up and post Press releases to high authority news websites.
09) Use the right keywords on your home page and My Business page
10) Use the same keywords on the Citations, Directories and Social Media sites.
Domain and page authority (DA & PA) is a score that predicts the ability of a website to rank in search engines. DA and PA are measured on a logarithmic scale from 0 to 100. high domain authority score means that your domain’s pages are more likely to rank highly in organic and local search results. Anything above 30 is a decent number in terms of Domain Authority.
thetrafficseo.com PA: 44 / DA: 37
scoot.co.uk = PA: 58 / DA: 69
yelp.co.uk = PA: 48 / DA: 71
cylex-uk.co.uk = PA: 57/ DA: 67
yell.com PA: = 67 / DA: 85
‘My Social’ is our very own primium an all-in-one social media management solution, and apart of either our Primium package or stand-alone service, with every social marketing feature your business needs on a day to day basis. Features include: Monitoring socials, browsing through analytic reports, responding to comments / scheduling posts, and typing and publishing new posts, articles, videos or images to the top social networks all with one click – No more logging in separately to post updates. ‘My Social’ also includes your RSS feed being auto synced to over 30+ TOP social networks. All of these features are right here in one place.